Success StoriesSEO Case Study 1 (Referrals): Non-Profit A non-profit client engaged SEO after a site re-design to ensure the new site would attract qualified traffic. As a non-profit the main goal was to increase page views and educate the public. UpWord reviewed the new site design, recommended design changes such as internal linking structure and other tech/design optimization. UpWord also created a strategic plan to manually optimize main topic areas of the web site, on an ongoing basis, based on keyword research.
SEO Case Study 2 (Sales): Retail A retail client engaged SEO with the goal of improving their web site as a direct sales channel. This client was in an industry that was traditionally focused / dependent on retail partner’s brick and mortar stores to sell their product. UpWord provided recommendations on product content delivery from an SEO perspective, optimized strategic pages from an e-commerce standpoint and optimized product page CMS templates. UpWord also provided consultation for optimizing web site changes and re-optimization based specifically on ongoing conversion trends by keyword.
SEO Case Study 3 (Leads): HealthCare This client had a strong brand due to heavy traditional marketing efforts yet had low visibility for non-branded keyword searches on the major search engines. UpWord developed a comprehensive non-branded keyword target list and optimized the site accordingly. Based off keyword research UpWord worked with the client to develop new pages based on keyword targets. UpWord also developed a strategic plan for contacting business and strategic relationships to help improve link popularity.
Client’s goal was to target customers in 15 specific regions throughout the U.S. The client had been running a campaign consisting of just two keywords. UpWord executed fundamental keyword selection principles to build out a more complete and relevant keyword list. UpWord also developed creative and compelling ad copy and consulted on landing page creation to improve overall Quality Score. UpWord applied a series of keyword targeting and bidding strategies designed to maximize click-through rates and conversions within the limited budget. Leads were tracked online while sales were tracked off-line.
SEM Case Study 2 (Sales): Non-Profit Client’s goal was to target customers in 15 specific regions throughout the U.S. The client had been running a campaign consisting of just two keywords. UpWord executed fundamental keyword selection principles to build out a more complete and relevant keyword list. UpWord also developed creative and compelling ad copy and consulted on landing page creation to improve overall Quality Score. UpWord applied a series of keyword targeting and bidding strategies designed to maximize click-through rates and conversions within the limited budget. Leads were tracked online while sales were tracked off-line.
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