Success StoriesSEO Case Study 1 (Referrals): Non-Profit A non-profit client engaged SEO after a site re-design to ensure the new site would attract qualified traffic. As a non-profit the main goal was to increase page views and educate the public. UpWord reviewed the new site design, recommended design changes such as internal linking structure and other tech/design optimization. UpWord also created a strategic plan to manually optimize main topic areas of the web site, on an ongoing basis, based on keyword research.
SEO Case Study 2 (Sales): Retail A retail client engaged SEO with the goal of improving their web site as a direct sales channel. This client was in an industry that was traditionally focused / dependent on retail partner’s brick and mortar stores to sell their product. UpWord provided recommendations on product content delivery from an SEO perspective, optimized strategic pages from an e-commerce standpoint and optimized product page CMS templates. UpWord also provided consultation for optimizing web site changes and re-optimization based specifically on ongoing conversion trends by keyword.
SEO Case Study 3 (Leads): HealthCare This client had a strong brand due to heavy traditional marketing efforts yet had low visibility for non-branded keyword searches on the major search engines. UpWord developed a comprehensive non-branded keyword target list and optimized the site accordingly. Based off keyword research UpWord worked with the client to develop new pages based on keyword targets. UpWord also developed a strategic plan for contacting business and strategic relationships to help improve link popularity.
SEM Case Study 1 (Leads): Home Improvement Retail Client’s goal was to target customers in 15 specific regions throughout the U.S. The client had been running a campaign consisting of just two keywords. UpWord executed fundamental keyword selection principles to build out a more complete and relevant keyword list. UpWord also developed creative and compelling ad copy and consulted on landing page creation to improve overall Quality Score. UpWord applied a series of keyword targeting and bidding strategies designed to maximize click-through rates and conversions within the limited budget. Leads were tracked online while sales were tracked off-line.
SEM Case Study 2 (Sales): Non-Profit Client’s goal was to target customers in 15 specific regions throughout the U.S. The client had been running a campaign consisting of just two keywords. UpWord executed fundamental keyword selection principles to build out a more complete and relevant keyword list. UpWord also developed creative and compelling ad copy and consulted on landing page creation to improve overall Quality Score. UpWord applied a series of keyword targeting and bidding strategies designed to maximize click-through rates and conversions within the limited budget. Leads were tracked online while sales were tracked off-line.
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