SOCIAL MEDIA MARKETING (SMM)


You have a Facebook and a Twitter account, but are they engaging your audience and driving traffic to your sites and outlets? UpWord extends its expertise in search into social media to ensure that your efforts gain maximum exposure and exist seamlessly as part of your larger search and marketing campaigns. Social media continues to play a bigger role in SEO and offers exciting opportunities for optimization. Social media is a great method of building ‘authority’, and your efforts need to be optimized in order to stay relevant.

The street is no longer one way: the user now has the ability to populate your site and profiles with content and opinions, and search engines are forced to take notice. Strong activity on social media now powers SEO results. Additionally, a strong social media presence in search gives you not only depth but breadth, ensuring that people can find you on a number of different outlets when searching for your company, making you own that first page real estate for your name. No one knows your business better than you do, so UpWord creates a collaborative partnership to help you develop quality content for social that will in turn boost SEO rankings. Search marketing is now a social animal, let us help you get it under control.

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Identify

Strategy without execution leads to nothing but fancy PowerPoints. UpWord creates and manages projects across all stakeholders to make sure recommendations turn into actions.

Develop

Marketing plans are not a commodity, we provide each client with a completely customized strategy and roadmap, developed by real people with real experience.

Execute

Strategy without execution leads to nothing but fancy PowerPoints. UpWord creates and manages projects across all stakeholders to make sure recommendations turn into actions.

Analyze

Results, good and bad, are measured and analyzed for causation factors which can then be used to develop ongoing scalable solutions. There is no lack of data and we look at it all.


Alex BourretSocial Media (SMM)