Social Media & Online PR
Social media outlets seem endless these days with additional web sites, applications, and networks sprouting up daily. Determining if your company should be using Social Media can be a difficult process. UpWord can help you navigate the Social Media universe and identify which of these outlets can truly help your business and which may not.
Social Media can help your SEO efforts in two main ways:
- Link Popularity: Although links from sites like Wikipedia and others may not be counted by Google towards your link popularity there are plenty of link building opportunities presented by social media. We’ll help develop a comprehensive strategy to take advantage of these link building opportunities…in a manner consistent with your overall social media goals.
- Reputation Management: Sites like LinkedIn, Facebook, Twitter, and Wikipedia show up often in Search Engine Organic results, and search engines are now even including them as their own navigation items to filter search results by these sites. When someone searches for your company or organization by name what sites appear? Just your web site? Own more of the first page real estate by getting your LinkedIn, Twitter and other Profile pages to also show up organically. Read our blog posting about Tips for SEO Reputation Management.
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