Paid Search (SEM)

Search is used by everyone, your company might not be. Grab the right search attention with strategic SEM management.

You’ve purchased the right keywords for your paid campaign, but will the ads themselves garner attention and capture your audience? Influence in SEM has shifted from bid management to quality score, and a paid ad needs to be optimized in addition to being strategically placed in order to achieve top placement. Quality score as a major factor is relatively new, but the practices of achieving a strong quality score have been SEO practices for years, and are ingrained in UpWord’s roots. As a seasoned SEO thought-leader, UpWord brings its experience in optimization to SEM accounts to ensure your paid ads are receiving the highest quality score they can, and in turn maximizing their potential for click throughs and conversions at a lower CPC.

UpWord develops an SEM strategy for you to spend the right amount in the right places, in order to get the right traffic. Our management team supports your campaign throughout, and our analytics and reporting services track the progress of your search campaign, allowing us to make changes instantly and keep up with the dynamic search landscape. UpWord’s SEM goals are simple: maximize your ROI, boost conversions and lead generations, and drive users towards an engaging experience with your digital presence.

SEM Services

• Keyword Research & Analysis
• Search Network Account Set Up
• Display Network Account Set Up
• Ad Copy Development
• Landing Page Mapping & Optimization
• Conversion Tracking Implementation
• Bid / CPC Management
• Geo-Targeting
• Ad Enhancements
• Experiments & Testing

Interested in learning more about Search Engine Marketing (SEM)?

Contact our sales department at sales@upwordsem.com or 617-956-4027