How to Set Your Facebook Targeting Without Losing Your Mind

Brian Kavanaugh Blog, Content Marketing, Facebook Advertising, Social Media Leave a Comment

Facebook is simple and intuitive. Advertising on it is not, especially if you’ve never done it before. One simple step before making that journey can make all the difference, though, and have you thinking Facebook advertising is a walk in the park. Long ago, our Director of Client Services Greg Smith went through the rigors of Facebook promoted posts alone …

Brian KavanaughHow to Set Your Facebook Targeting Without Losing Your Mind
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Social Advertising About to Take Next Step

Brian Kavanaugh Blog, Digital Marketing, Your Digital Brief Leave a Comment

Images are king recently, as a lot of the marketing news and trends have to do with image-sharing platforms or the image’s role in usability. Catch up on the things you may have heard of, and the things you may have missed, then click on the links for further reading.  1. Pin-vertising & Ad-stagram Pinterest & Instagram add new functionality designed for …

Brian KavanaughSocial Advertising About to Take Next Step
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Google, Facebook, & Twitter All Make Content-Related Moves

Brian Kavanaugh Blog, Content Marketing, Digital Marketing, Your Digital Brief Leave a Comment

1. Google Changes its Criteria The change is in the way they assess ‘content quality’. Yeah, and?  Our last news roundup told of an angry mob of SEO’s who swore that Google had updated something, but Google offered nothing in the way of explanation. Their explanation, albeit late, is here. Being called “the Quality Update”, it is not related to …

Brian KavanaughGoogle, Facebook, & Twitter All Make Content-Related Moves

Streaming Tweets now in Mobile SERPs…Is Google doing Due Diligence?

Robert Cavilla Digital Marketing, Mobile Search, Organic Search, SEO, Social, Twitter Leave a Comment

Twitter finally gave Google access to their tweets again back in February of this year. Apparently Twitter learned, like other publishers, that the IP of their content is not as valuable as you think without people like Google promoting it. So we started seeing some tweets in the Google results recently, for example this SERP for the search term ‘tom brady …

Robert CavillaStreaming Tweets now in Mobile SERPs…Is Google doing Due Diligence?

How to Hack Facebook Ads Down to $0.005 Per Click

Josh Sturgeon Facebook Advertising, Social 49 Comments

Note: This was a fun experiment. For science :). No client accounts were used in this test. It’s powerful, but use discretion! Facebook is a powerful way to give your content more exposure. But it can also drain your bank account faster than you can say, “Zuckerberg”! Promoting content at scale is a challenge for many of our clients. So recently, I decided …

Josh SturgeonHow to Hack Facebook Ads Down to $0.005 Per Click

SEO & Content in 2015: Q & A with Bob Cavilla

Brian Kavanaugh Blog, Digital Marketing, Your Digital Brief 2 Comments

UpWord Co-Founder and Managing Partner Bob Cavilla will be speaking at Writer Access’s Content Marketing Conference next Wednesday, May 13th at the Rio in Las Vegas. Before he takes off for the West Coast, I asked him a few questions to find out more about the session, about Vegas, and about how he sees Content Marketing in 2015.   1. …

Brian KavanaughSEO & Content in 2015: Q & A with Bob Cavilla