#CMWorld 2015: Break it Down & Be Better

Brian Kavanaugh Uncategorized 1 Comment

The beauty of #CMWorld 2015 was that there was something for everyone. I attended as a Lead Content Strategist and Copywriter for a Content & SEO agency, and I experienced the conference looking for ways to improve things – on a macro as well as micro level – within my world. What was the “pulse” from everything that I heard and saw? …

Brian Kavanaugh#CMWorld 2015: Break it Down & Be Better

Looking Forward to #CMWorld

Brian Kavanaugh Content Marketing, Digital Marketing, SEO Leave a Comment

Only a few more days until content marketers fill these halls! #CMWorld #ThisIsCLE A photo posted by Content Marketing Institute (@cmicontent) on Aug 31, 2015 at 7:52am PDT Next week, the UpWord team will descend on Cleveland for Content Marketing Institute’s Content Marketing World conference. One never knows exactly what to expect from a conference, especially as a first-timer there …

Brian KavanaughLooking Forward to #CMWorld
Exploring the New Google Local 3 Pack

What to Make of Recent Changes in Local Search

Connor Chan Uncategorized Leave a Comment

Here in New England, the transition from summer to fall is a time of loss: the days get shorter, trees lose their leaves, and the temperature starts to drop a few painful degrees at a time. With loss, though, there are also gains. Soon, apples will be plucked from the orchard trees and football season will be in full swing. …

Connor ChanWhat to Make of Recent Changes in Local Search

The Alphabet of Alphabet

Brian Kavanaugh Uncategorized Leave a Comment

Letters, grouped into words, formed into thoughts and information, about Google as it announced this week a new parent company called Alphabet…   Amazon next? Bing won’t copy THIS move, will they? Calico is now a part of Alphabet Domain is abc.xyz, not alphabet.com. And that’s been somewhat of an…issue “Expressed concern” from investors was that Google “has become distracted from its …

Brian KavanaughThe Alphabet of Alphabet

Why? Why Not?

Brian Kavanaugh Blog, Content Marketing, Digital Marketing, Social Media Leave a Comment

“Captions inform me of what I am seeing, but don’t explain why I should care” Well doesn’t that sound familiar? It’s ubiquitous, actually, because that’s how a lot of online content is structured. But why? I mean, why are so many brands married to the “what”, and why is the “why” so often an afterthought? The above quote is from Sarah …

Brian KavanaughWhy? Why Not?

Facebook, Bing, & Google Not Taking the Summer Off

Brian Kavanaugh Blog, Content Marketing, Your Digital Brief Leave a Comment

Catching up with some big players that have made news worth paying attention to so far this summer.. Bing It may be time to start taking Bing more seriously. No, seriously this time. Yeah, and? Bing announced in June that it will be encrypting all search traffic, as it switches to HTTPS. Webmasters will see that traffic came from Bing, …

Brian KavanaughFacebook, Bing, & Google Not Taking the Summer Off