UpWord Goes Coast to Coast and is Now Part of BusinessOnline of San Diego, CA

Robert Cavilla UpWord News Leave a Comment

It’s official! UpWord is now part of BusinessOnline, a San Diego based award-winning digital marketing agency. As part of BusinessOnline, we not only increase our national presence but also our infrastructure, service offerings, and talent pool. The team here in Boston couldn’t be happier for this exciting new partnership. Please read the official press release below, and, as always, feel …

Robert CavillaUpWord Goes Coast to Coast and is Now Part of BusinessOnline of San Diego, CA

Putting Ad Copy in the Hands of Machines

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

A couple weeks ago, I launched a Twitter bot, inspired by the idea that much of the content created and shared by digital marketers tends to indiscriminately inject industry buzzwords and sensational clickbait phrases into their titles (something which we are all guilty of in one way or another). The bot takes a handful of randomly-selected words and phrases from …

Connor ChanPutting Ad Copy in the Hands of Machines

How Ad Customizers Make Paid Search Easier

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

What are you more likely to click on: an ad presenting an offer that expires on the 20th, or an ad presenting an offer that expires in 2 days? We’re about to find out with Google AdWords Ad Customizers. The Problem: Writing ad copy for Google AdWords was completely manual and static. As a result, ad copy could not speak …

Connor ChanHow Ad Customizers Make Paid Search Easier

5 New Content Idea Formats for the Exhausted Marketer

Brian Kavanaugh Blog, Content Marketing, Digital Marketing Leave a Comment

When you’re fresh out of ideas, try these fresh ideas out.   1. Review + Commentary Case studies feel like so much work! Start off with something smaller. Extract a few key lines from one of your customer reviews or testimonials and make that the focus of a quick post. Then elaborate on that main point with commentary. Did you know: 88% of …

Brian Kavanaugh5 New Content Idea Formats for the Exhausted Marketer

The 5 Quarter Approach to 2016 Digital Marketing Budgets

Robert Cavilla Content Marketing, Digital Marketing Leave a Comment

Q4 Starts Today, Are You Ready?   Summer officially ended last week and now we find ourselves entering the final quarter of the year. If you haven’t already, this is a great time to ask yourself the following questions: What have you learned from your digital marketing efforts this year? Are you ready for the holidays? Do you have enough …

Robert CavillaThe 5 Quarter Approach to 2016 Digital Marketing Budgets

Track More with Google Tag Manager V2

Alex Bourret Analytics, Content Marketing, SEO Leave a Comment

1. Track PDFs as Pageviews 2. YouTube Analytics Tracking 3. Adwords Conversion Tracking 4. Endless Possibilities Most people know that Google Tag Manager is not a new tool. However, it was updated for all users on May 20, 2015—with a better user interface and simplified ways of achieving the tracking needs of marketers. For many users, though, Tag Manager remains …

Alex BourretTrack More with Google Tag Manager V2