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UpWord Blog

The UpWord Search Marketing Blog

The Content Your Content Could Smell Like

While taking a quick peak at the analytics of my UpWord blog posts the other day, I noticed something peculiar: one blog was head and shoulders above the rest in pageviews and unique pageviews. It’s titled “Social Media Photo Dimensions & Directives”. In trying to piece together

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When Scheduling & Automation Fail

In digital marketing, the more automated and integrated a solution is, the better. When a platform is automated, it does things that we can’t do and, just as importantly, things we don’t have the time to do. Anyone could write every tweet manually and post it in

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SoLoMo Money, Less Problems

Over the last few days, Google has made some ripples in the Social-Local-Mobile world… Go Mo Calculator The Go Mo Full Value of Mobile Calculator is a great new tool built by Google that spells out in detail the matrix of mobile – click to calls, app

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Organizing Keywords (and Thoughts) for Product-based Sites

Trying to predict customer intent & behavior is nothing new in marketing. Nor is the practice of placing keywords into groups going to turn anyone’s heads in SEO. But recently I started doing both together in such a way that will help make sense of the clutter

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Venice Update: 1 year later – Measuring the Impact on Local Search

Back in February 2012, you may have noticed fluctuation in your website’s rankings, traffic, or conversions. One of the main reasons for this fluctuation could be due to Google’s Venice Update. I highly recommend familiarizing yourself with this update to understand how search engines are becoming more

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