Organic Search (SEO)

• SEO Site Audit: Can search engine’s access and read your site? If not then you could have the greatest web site that doesn’t show up in search engines. UpWord provides a full Technical & Design Audit to identify and resolve any potential issues preventing search engines from fully accessing your site.
• Keyword Research: You may think you know what your customers are searching for online, but we can provide data driven research to show you exactly what keyword phrases people are searching for most. We evaluate keyword popularity, relevancy, and SEO potential to develop the most effective SEO program for your company.
• Competitive Analysis: Curious about how your competitors are doing? That’s great, we can show you that. But we can also show you what sites are getting the top rankings you want regardless of if they are on your internal competitor list. From an SEO perspective these companies are your competitors and we’ll analyze them to see how they are getting what you want.
• Page Optimization: Okay, we now know about your site, your competitors, and your customers. Our Page Optimization service takes the next step and implements this research onto your site for search engines to find. We create custom Title and Meta Tags for your pages, we also provide Content Optimization edits, strategic internal linking strategies, and more.
• Universal Search: Have you noticed videos, news items, images, product listings, and maps showing up in the search engine results? So have we, and so have your customers. We can work with you to optimize these elements that are now included in the “Universal Search Results”.
• Link Building: Now that your site is set up for better search engine indexing we need to get other sites excited about your web site. Link popularity is a vital element of Search Engine Optimization, and also the hardest. Forget reciprocal links and link farms, they don’t work. UpWord will work with you to optimize press releases, identify industry sites for linking, and work with you in a variety of ways to keep your site fresh and link worthy.

• Monthly Ranking Reports: We provide monthly ranking reports that show not just your current positions on the major search engines but also your month to month trend activity for each word. With the advent of personalized search and more frequent ranking fluctuations (daily even) rankings are important and interesting to look at but is just a start.
• Analytics Reporting: UpWord examines your monthly traffic coming from organic search activity. So you have great rankings and great traffic, well that’s great, but what if you need to sell product? UpWord drills down to see if your organic sales activity is increasing, and which keywords are working and not working.
• Re-Optimization: Now that we know how SEO is affecting your business we continuously tweak your campaign to improve results. And we are there for you at all times to monitor the industry for any changes, update and “adapt” your SEO campaign as your business evolves, your site changes, and more.