Search Engine Optimization (SEO) consists of two major parts (and many other detailed parts as well)
- On Page Optimization: Site Design, Title & Meta Tags, Copy Optimization, Internal Linking, etc.
- Off Page Optimization: External Link Popularity Google started it and now all the search engines follow it to some degree (sound familiar).
In years past SEO could be successful purely by manipulating web site design, tags, copy etc. In some cases you could even get good rankings by unethical SEO methods such as on page keyword stuffing etc. Google then came in and changed all that by further qualifying web sites by link popularity. Simply put if your web site is so great than other sites should in theory be linking to it as well. As with anything link popularity was abused for SEO purposes- link farms were created solely to build complex geometric linking triangles, reciprocal linking was put on steroids solely to improve link popularity, and most recently an entire industry has developed around selling text links solely to build link popularity. Each of these techniques has been / is being factored out of the link popularity algorithm.
UpWord works with its clients to develop quality, one-way, incoming links. This is by far the hardest part of optimization, but even minor improvements can have a positive effect on rankings.
- Press Release & Article optimization and distribution
- Blog optimization
- Strategic link solicitation-not like the emails you get from offshore asking to link your clothing web site to an IT services web site, but contacting your business partners, industry specific blogs with your company news, etc.
- Development of link worthy tools, content, and web features