CSEDo you sell a product? Chances are people are searching for your products online. In addition to tradition search engines like Google, and Yahoo specialized Shopping Engines also exist. More familiar Comparison Shopping Engines (CSE) include Yahoo Shopping, Shopzilla, Shopping.com, PriceGrabber.com and even Google Shopping (remember Froogle?). CSEs can be very effective. If you have a recognizable brand name that people are searching for and your products are not included on shopping engines you are missing out on an enormous sales channel. UpWord has witnessed amazing sales ROI through CSE product listings. And even if shoppers don’t immediately purchase your product on a CSE they may then go directly to the sites they researched to purchase. Comparison Shopping Engine Services: CSEs are a hybrid of SEO and SEM. They charge a Cost-Per-Click (some newer CSEs charge on CPA models) but you can try to get better rankings on the CSEs through SEO strategies by optimizing your product data feeds.
Interested in learning more about Comparison Shopping Engine (CSE) Management? Contact our sales department at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 617-956-4027 |