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CSE

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CSE

Do you sell a product? Chances are people are searching for your products online. In addition to tradition search engines like Google, and Yahoo specialized Shopping Engines also exist. More familiar Comparison Shopping Engines (CSE) include Yahoo Shopping, Shopzilla, Shopping.com, PriceGrabber.com and even Google Shopping (remember Froogle?).

CSEs can be very effective. If you have a recognizable brand name that people are searching for and your products are not included on shopping engines you are missing out on an enormous sales channel. UpWord has witnessed amazing sales ROI through CSE product listings. And even if shoppers don’t immediately purchase your product on a CSE they may then go directly to the sites they researched to purchase.

Comparison Shopping Engine Services:

CSEs are a hybrid of SEO and SEM. They charge a Cost-Per-Click (some newer CSEs charge on CPA models) but you can try to get better rankings on the CSEs through SEO strategies by optimizing your product data feeds.

  • Account Set-Up: Set your company up on the various Comparison Shopping Engines- submit company info, billing procedures, etc.
  • Data Feed Creation: UpWord will create a Product Data feed which can then be optimized and submitted to the various shopping engines. Professional optimization can be the difference between your company appearing on the CSEs or not.
  • Weekly Reporting: UpWord will provide tracking code so that we can track all the shopping engine performance for you and identify your weekly ROI.
  • Product Analysis: Some products may sell better than others, some products may be priced too low to make the CPC aspect efficient, etc. UpWord will analyze individual product performance and make suggestions and adjustments to ensure rational media placement.
  • Ongoing Optimization: UpWord will update your feed accordingly as products go in and out of stock, prices changes, shipping costs change, etc. An accurate data feed will drastically improve the performance of your CSE program.
Interested in learning more about Comparison Shopping Engine (CSE) Management?

Contact our sales department at sales@upwordsem.com or 617-956-4027