seo

CONTENT STRATEGY & DEVELOPMENT


You’ve always had a content marketing strategy, but it was only recently, if ever, that you’ve heard the rising need in SEO for quality web content. Search engines continue to get smarter and reward an engaging user experience on a web page, be it on your main site, social outlets, or other sources. Quality writing on all of your pages may be just as important as traditional optimization.  UpWord has witnessed this shift in thinking and combines proven SEO practices with creative services to build a content program that jumps off the page and adds value to your site.

No one knows your business better than you do, but no one knows how to develop quality content and write copy for web better than we do. Together we determine the best type and style of content for you, consistent with your brand voice and fitting seamlessly within your larger digital strategies. We may do all concepting, writing and implementing for you, or we may just deliver a detailed strategy and implementation plan for your team to take over, but in the end you will have engaging content geared towards improving your organic rankings, promoting awareness, and gaining better overall visibility.

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Identify

Thorough competitive analysis, internal data analysis, and external market research, are provided to help identify your strategic opportunity areas.

Develop

Marketing plans are not a commodity, we provide each client with a completely customized strategy and roadmap, developed by real people with real experience.

Execute

Strategy without execution leads to nothing but fancy PowerPoints. UpWord creates and manages projects across all stakeholders to make sure recommendations turn into actions.

Analyze

Results, good and bad, are measured and analyzed for causation factors which can then be used to develop ongoing scalable solutions. There is no lack of data and we look at it all.


Alex BourretContent Strategy