Content Development
You’ve always had a content marketing strategy, but it was only recently, if ever, that you’ve heard the rising need in SEO for quality web content. Search engines continue to get smarter and reward an engaging user experience on a web page, be it on your main site, social outlets, or other sources. Quality writing on all of your pages may be just as important as traditional optimization. UpWord has witnessed this shift in thinking and combines proven SEO practices with creative services to build a content program that jumps off the page and adds value to your site.
No one knows your business better than you do, but no one knows how to develop quality content and write copy for web better than we do. Together we determine the best type and style of content for you, consistent with your brand voice and fitting seamlessly within your larger digital strategies. We may do all concepting, writing and implementing for you, or we may just deliver a detailed strategy and implementation plan for your team to take over, but in the end you will have engaging content geared towards improving your organic rankings, promoting awareness, and gaining better overall visibility.
Services Include:
- Keyword Targeting
- Web Copywriting
- Creative Branding & Taglines
- Social Media Strategy
- Distribution and implementation recommendations
- Content gap audit
- Competitive review
- Traffic & Linking Strategy
Interested in generating fresh content for your site?
Contact our sales department at sales@upwordsem.com or 617-956-4027.
