Putting Ad Copy in the Hands of Machines

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

A couple weeks ago, I launched a Twitter bot, inspired by the idea that much of the content created and shared by digital marketers tends to indiscriminately inject industry buzzwords and sensational clickbait phrases into their titles (something which we are all guilty of in one way or another). The bot takes a handful of randomly-selected words and phrases from …

Connor ChanPutting Ad Copy in the Hands of Machines

How Ad Customizers Make Paid Search Easier

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

What are you more likely to click on: an ad presenting an offer that expires on the 20th, or an ad presenting an offer that expires in 2 days? We’re about to find out with Google AdWords Ad Customizers. The Problem: Writing ad copy for Google AdWords was completely manual and static. As a result, ad copy could not speak …

Connor ChanHow Ad Customizers Make Paid Search Easier

5 Steps to Track Clicks as Conversions in Adwords

Josh Sturgeon Paid Search 10 Comments

Updated: March 2015 If you have ever  managed  a paid search campaign with Google Adwords, you have probably set up  a “conversion”. Conversions are actions that a visitor can take while visiting your website. It could be a sign up, demo request or an item purchase. It could be anything that you decide is valuable to track related to your …

Josh Sturgeon5 Steps to Track Clicks as Conversions in Adwords