Putting Ad Copy in the Hands of Machines

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

A couple weeks ago, I launched a Twitter bot, inspired by the idea that much of the content created and shared by digital marketers tends to indiscriminately inject industry buzzwords and sensational clickbait phrases into their titles (something which we are all guilty of in one way or another). The bot takes a handful of randomly-selected words and phrases from …

Connor ChanPutting Ad Copy in the Hands of Machines

How Ad Customizers Make Paid Search Easier

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

What are you more likely to click on: an ad presenting an offer that expires on the 20th, or an ad presenting an offer that expires in 2 days? We’re about to find out with Google AdWords Ad Customizers. The Problem: Writing ad copy for Google AdWords was completely manual and static. As a result, ad copy could not speak …

Connor ChanHow Ad Customizers Make Paid Search Easier

5 New Content Idea Formats for the Exhausted Marketer

Brian Kavanaugh Blog, Content Marketing, Digital Marketing Leave a Comment

When you’re fresh out of ideas, try these fresh ideas out.   1. Review + Commentary Case studies feel like so much work! Start off with something smaller. Extract a few key lines from one of your customer reviews or testimonials and make that the focus of a quick post. Then elaborate on that main point with commentary. Did you know: 88% of …

Brian Kavanaugh5 New Content Idea Formats for the Exhausted Marketer

The 5 Quarter Approach to 2016 Digital Marketing Budgets

Robert Cavilla Content Marketing, Digital Marketing Leave a Comment

Q4 Starts Today, Are You Ready?   Summer officially ended last week and now we find ourselves entering the final quarter of the year. If you haven’t already, this is a great time to ask yourself the following questions: What have you learned from your digital marketing efforts this year? Are you ready for the holidays? Do you have enough …

Robert CavillaThe 5 Quarter Approach to 2016 Digital Marketing Budgets

Looking Forward to #CMWorld

Brian Kavanaugh Content Marketing, Digital Marketing, SEO Leave a Comment

Only a few more days until content marketers fill these halls! #CMWorld #ThisIsCLE A photo posted by Content Marketing Institute (@cmicontent) on Aug 31, 2015 at 7:52am PDT Next week, the UpWord team will descend on Cleveland for Content Marketing Institute’s Content Marketing World conference. One never knows exactly what to expect from a conference, especially as a first-timer there …

Brian KavanaughLooking Forward to #CMWorld

Why? Why Not?

Brian Kavanaugh Blog, Content Marketing, Digital Marketing, Social Media Leave a Comment

“Captions inform me of what I am seeing, but don’t explain why I should care” Well doesn’t that sound familiar? It’s ubiquitous, actually, because that’s how a lot of online content is structured. But why? I mean, why are so many brands married to the “what”, and why is the “why” so often an afterthought? The above quote is from Sarah …

Brian KavanaughWhy? Why Not?