5 New Content Idea Formats for the Exhausted Marketer

Brian Kavanaugh Blog, Content Marketing, Digital Marketing Leave a Comment

When you’re fresh out of ideas, try these fresh ideas out.   1. Review + Commentary Case studies feel like so much work! Start off with something smaller. Extract a few key lines from one of your customer reviews or testimonials and make that the focus of a quick post. Then elaborate on that main point with commentary. Did you know: 88% of …

Brian Kavanaugh5 New Content Idea Formats for the Exhausted Marketer

The 5 Quarter Approach to 2016 Digital Marketing Budgets

Robert Cavilla Content Marketing, Digital Marketing Leave a Comment

Q4 Starts Today, Are You Ready?   Summer officially ended last week and now we find ourselves entering the final quarter of the year. If you haven’t already, this is a great time to ask yourself the following questions: What have you learned from your digital marketing efforts this year? Are you ready for the holidays? Do you have enough …

Robert CavillaThe 5 Quarter Approach to 2016 Digital Marketing Budgets

Track More with Google Tag Manager V2

Alex Bourret Analytics, Content Marketing, SEO Leave a Comment

1. Track PDFs as Pageviews 2. YouTube Analytics Tracking 3. Adwords Conversion Tracking 4. Endless Possibilities Most people know that Google Tag Manager is not a new tool. However, it was updated for all users on May 20, 2015—with a better user interface and simplified ways of achieving the tracking needs of marketers. For many users, though, Tag Manager remains …

Alex BourretTrack More with Google Tag Manager V2

Looking Forward to #CMWorld

Brian Kavanaugh Content Marketing, Digital Marketing, SEO Leave a Comment

Only a few more days until content marketers fill these halls! #CMWorld #ThisIsCLE A photo posted by Content Marketing Institute (@cmicontent) on Aug 31, 2015 at 7:52am PDT Next week, the UpWord team will descend on Cleveland for Content Marketing Institute’s Content Marketing World conference. One never knows exactly what to expect from a conference, especially as a first-timer there …

Brian KavanaughLooking Forward to #CMWorld

Why? Why Not?

Brian Kavanaugh Blog, Content Marketing, Digital Marketing, Social Media Leave a Comment

“Captions inform me of what I am seeing, but don’t explain why I should care” Well doesn’t that sound familiar? It’s ubiquitous, actually, because that’s how a lot of online content is structured. But why? I mean, why are so many brands married to the “what”, and why is the “why” so often an afterthought? The above quote is from Sarah …

Brian KavanaughWhy? Why Not?
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Facebook, Bing, & Google Not Taking the Summer Off

Brian Kavanaugh Blog, Content Marketing, Your Digital Brief Leave a Comment

Catching up with some big players that have made news worth paying attention to so far this summer.. Bing It may be time to start taking Bing more seriously. No, seriously this time. Yeah, and? Bing announced in June that it will be encrypting all search traffic, as it switches to HTTPS. Webmasters will see that traffic came from Bing, …

Brian KavanaughFacebook, Bing, & Google Not Taking the Summer Off