Putting Ad Copy in the Hands of Machines

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

A couple weeks ago, I launched a Twitter bot, inspired by the idea that much of the content created and shared by digital marketers tends to indiscriminately inject industry buzzwords and sensational clickbait phrases into their titles (something which we are all guilty of in one way or another). The bot takes a handful of randomly-selected words and phrases from …

Connor ChanPutting Ad Copy in the Hands of Machines

How Ad Customizers Make Paid Search Easier

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

What are you more likely to click on: an ad presenting an offer that expires on the 20th, or an ad presenting an offer that expires in 2 days? We’re about to find out with Google AdWords Ad Customizers. The Problem: Writing ad copy for Google AdWords was completely manual and static. As a result, ad copy could not speak …

Connor ChanHow Ad Customizers Make Paid Search Easier

5 New Content Idea Formats for the Exhausted Marketer

Brian Kavanaugh Blog, Content Marketing, Digital Marketing Leave a Comment

When you’re fresh out of ideas, try these fresh ideas out.   1. Review + Commentary Case studies feel like so much work! Start off with something smaller. Extract a few key lines from one of your customer reviews or testimonials and make that the focus of a quick post. Then elaborate on that main point with commentary. Did you know: 88% of …

Brian Kavanaugh5 New Content Idea Formats for the Exhausted Marketer

Why? Why Not?

Brian Kavanaugh Blog, Content Marketing, Digital Marketing, Social Media Leave a Comment

“Captions inform me of what I am seeing, but don’t explain why I should care” Well doesn’t that sound familiar? It’s ubiquitous, actually, because that’s how a lot of online content is structured. But why? I mean, why are so many brands married to the “what”, and why is the “why” so often an afterthought? The above quote is from Sarah …

Brian KavanaughWhy? Why Not?
YDB_July-05

Facebook, Bing, & Google Not Taking the Summer Off

Brian Kavanaugh Blog, Content Marketing, Your Digital Brief Leave a Comment

Catching up with some big players that have made news worth paying attention to so far this summer.. Bing It may be time to start taking Bing more seriously. No, seriously this time. Yeah, and? Bing announced in June that it will be encrypting all search traffic, as it switches to HTTPS. Webmasters will see that traffic came from Bing, …

Brian KavanaughFacebook, Bing, & Google Not Taking the Summer Off

How to Set Your Facebook Targeting Without Losing Your Mind

Brian Kavanaugh Blog, Content Marketing, Facebook Advertising, Social Media Leave a Comment

Facebook is simple and intuitive. Advertising on it is not, especially if you’ve never done it before. One simple step before making that journey can make all the difference, though, and have you thinking Facebook advertising is a walk in the park. Long ago, our Director of Client Services Greg Smith went through the rigors of Facebook promoted posts alone …

Brian KavanaughHow to Set Your Facebook Targeting Without Losing Your Mind