So now that you’ve spent the last week putting together a great piece of content, how do reap the benefits of your hard work? Whether it’s a comprehensive kitchen appliance infographic, insurance checklist, recipe ebook, or helpful blog post, here’s one way to distribute this and gain a few links along the way.
Here’s the process: Setup Alerts> Fill up your Reader> Outreach
One valuable way we’ve helped clients is by setting them up with Google Alerts.
By setting up Google Alerts for your business, you will be notified at any interval (weekly, daily, multi-daily, etc…) when Google finds a mention of your brand, product, industry, or any specific search query.
In this example above, let’s say that my company sells kitchen cleaning supplies. If I spent the last week putting together a comprehensive kitchen appliance infographic, I want people to discover this interesting, sharable piece of content. In Google Alerts, I can put in possible search queries that are related to my infographic, and whenever Google discovers an article about kitchen appliances, they notify me (through email or straight into my Google Reader).
Once Google lets me know they have found my search term on a new page, I can sift through the results and see if there are any link building opportunities. These perfect linking opportunities lie in reaching out to bloggers, publications, review sites, or anyone who’s talking about kitchen appliances, and then letting them know that you have the perfect piece of content that would complement their specific blog post, article, breaking story, etc.
For example, you could say to them:
Dear Mr. Blogger,
I love the piece you did on kitchen appliances in Manhattan. I remember seeing those types of new dishwashers you mentioned on my last trip out to the big city. In the last paragraph of your post, you talked about increasing the value of your kitchen by upgrading with new appliances. I have the perfect infographic that you could use for your post that would give your readers a comprehensive look at all of the types of kitchen appliances.
Thanks so much for your time!
Now you might be thinking, I don’t want to sit with a fine tooth comb and sift through all of these alerts. Well, Google has made it easy where you can have these alerts delivered right into your Google Reader.
This makes organization of these alerts a breeze. You could go in once or twice a week and see if there are any potential linking opportunities, and reach out to some of these people.
Here’s the key: Help them help you. If you have a helpful and relevant piece of content for these prospects then, you help them improve their content and help yourself build a link.
Lastly, if your content is sticky enough and your timing is perfect, you even have an opportunity for your content to go viral and gain a load of brand awareness.
Feel free to reach out to me if you have any questions or comments about link building or anything SEO: PSchmidt(at)UpWordSEM(dot)com