In digital marketing, the more automated and integrated a solution is, the better. When a platform is automated, it does things that we can’t do and, just as importantly, things we don’t have the time to do. Anyone could write every tweet manually and post it in
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The integration of Social Media into Search — it’s a concept that everyone is talking about, but few are doing … One real life example of how we are integrating Social Media and SEO is through social listening. In its simplest form, social listening is the process
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First we told clients to implement Facebook buttons on their site, then it was specifically Facebook Like/Share buttons. We explained how social ‘liking’ was a new form of link popularity as far as organic search algorithms were concerned. All clients knew Facebook so were very willing to
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All of search marketing begins with finding the most popular keywords, right? Wrong. Conducting research to find popular keywords is an important step in the process of driving more qualified traffic to your website, but it is not the ultimate consideration for search marketing. Finding the most
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