Are your anchor text links hurting you? One Google Penguin algorithm adjustment that affected websites addressed the anchor text of inbound links. Websites containing inbound links with “manipulative anchor text” were subject to a loss of rankings and visibility within Google. Manipulative anchor text is defined by
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What are people searching to find your product? After a link building project this last week, I had an ah-hah moment that caused me to think more strategically about how people search and how to help clients gain more search visibility. Are there ways to increase the size
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As with all marketing initiatives, we need to have a goal in mind when thinking about how marketing is going to help us accomplish our mission. In search marketing, scalable link building is a difficult mission to accomplish but is crucial for increasing referral, social, and search
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Linking is crucial for both SEO and profit. Competitive Linking Intelligence: One of the ways we create value for our clients is by looking at competitors’ links to gain insight on areas, industries, or verticals that our client may be missing out on. One of the tools
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So now that you’ve spent the last week putting together a great piece of content, how do reap the benefits of your hard work? Whether it’s a comprehensive kitchen appliance infographic, insurance checklist, recipe ebook, or helpful blog post, here’s one way to distribute this and gain
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