Trying to predict customer intent & behavior is nothing new in marketing. Nor is the practice of placing keywords into groups going to turn anyone’s heads in SEO. But recently I started doing both together in such a way that will help make sense of the clutter
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The integration of Social Media into Search — it’s a concept that everyone is talking about, but few are doing … One real life example of how we are integrating Social Media and SEO is through social listening. In its simplest form, social listening is the process
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What are people searching to find your product? After a link building project this last week, I had an ah-hah moment that caused me to think more strategically about how people search and how to help clients gain more search visibility. Are there ways to increase the size
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All of search marketing begins with finding the most popular keywords, right? Wrong. Conducting research to find popular keywords is an important step in the process of driving more qualified traffic to your website, but it is not the ultimate consideration for search marketing. Finding the most
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