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Industry Updates

Google to Crack Down on SEO Over-Optimization

over optimization

There was an article on Econsultancy.com yesterday warning SEOs that Google was prepping to penalize over-optimized pages. Since we began providing SEO in 2001 its been a back and forth between SEOs finding new strategies and Google adjusting their algorithm to discount those efforts. At the end of

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Google Penalizes Itself for Unethical SEO

Hard to believe, but Google inadvertently broke its own quality guidelines. One of Google’s media agencies paid bloggers to promote the Google Chrome browser. Regardless of if they did this for SEO or not- this goes directly against everything we as SEO professionals have been told NOT

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Google Business Photos

5/6/11: Google announces Google Business Photos- Google will send someone to your business to take pictures for your Google Place Page for Free

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Google Algorithm Update favors “Quality” Content

2/24/11: Google announced an algorithm update which will affect 11.8% of queries. The update aims to weed out low quality web sites being referred in the industry as “content farms”. More info from Google.

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How J.C. Penney, and Google, hurt all ethical SEO providers

A great article in the New York Times Today titled The Dirty Little Secrets of Search tells the story of how J.C. Penney achieved abnormal SEO success and ultimately was penalized by Google for “black hat” SEO efforts. Basically black hat SEO efforts are any tactics that are meant

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