Putting Ad Copy in the Hands of Machines

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

A couple weeks ago, I launched a Twitter bot, inspired by the idea that much of the content created and shared by digital marketers tends to indiscriminately inject industry buzzwords and sensational clickbait phrases into their titles (something which we are all guilty of in one way or another). The bot takes a handful of randomly-selected words and phrases from …

Connor ChanPutting Ad Copy in the Hands of Machines

How Ad Customizers Make Paid Search Easier

Connor Chan Blog, Digital Marketing, Paid Search Leave a Comment

What are you more likely to click on: an ad presenting an offer that expires on the 20th, or an ad presenting an offer that expires in 2 days? We’re about to find out with Google AdWords Ad Customizers. The Problem: Writing ad copy for Google AdWords was completely manual and static. As a result, ad copy could not speak …

Connor ChanHow Ad Customizers Make Paid Search Easier
Exploring the New Google Local 3 Pack

What to Make of Recent Changes in Local Search

Connor Chan Uncategorized Leave a Comment

Here in New England, the transition from summer to fall is a time of loss: the days get shorter, trees lose their leaves, and the temperature starts to drop a few painful degrees at a time. With loss, though, there are also gains. Soon, apples will be plucked from the orchard trees and football season will be in full swing. …

Connor ChanWhat to Make of Recent Changes in Local Search

Web Host Migration & SEO: One Month Later

Connor Chan Blog, On Page SEO, SEO, Technical SEO, Uncategorized Leave a Comment

T.S. Eliot once wrote that, “April is the cruellest month,” and for some webmasters, that statement is currently ringing true: Google’s Mobilegeddon is officially upon us, and all non-mobile friendly sites may be feeling the hurt already. Optimized UX, which encapsulates various aspects of web development, is gaining traction as a ranking factor, and we took note last month by …

Connor ChanWeb Host Migration & SEO: One Month Later

The Host With the Most: Can Faster Web Hosting Services Impact SEO?

Connor Chan Blog, On Page SEO, SEO, Technical SEO Leave a Comment

*Bonus* Influenced by this deep dive into site performance, we created a tool that lets you check page speed scores in bulk. It’s free to use and can help with your competitive analysis! Site speed is only one of the many signals that Google currently uses to determine ranking in the SERPs[i], and as such, it is difficult to say …

Connor ChanThe Host With the Most: Can Faster Web Hosting Services Impact SEO?