Audits & Training
Do you have internal resources dedicated to SEO but need additional help or want to ensure you are fully educated on the latest SEO trends? UpWord has helped numerous organizations, large and small, fine tune their in-house SEO efforts.
SEO Audits: One-Time Audits & Review
- Keyword Research: Review existing keyword targets, provide perspective and additional keyword research as needed. Analyze SEM, SEO, Analytics, and Internal Search data.
- Site Design: Identify any SEO Red Flags from a Design and Technical perspective and provide recommendations for solutions
- Page Optimization: Review current practices and styles for Title Tags, Meta Tags, and Page Copy, and provide recommendations for improvements
- Reporting: Ensure proper reporting systems (rankings and analytics) are in place in order for your organization to truly understand what is working and what is not
- Link Building: Review current link building efforts, discuss success rates and identify potential new Link Building opportunities
SEO Training: At your Office or join other organizations off-site at UpWord’s SEO Training Workshops
- Comprehensive SEO training session (1/2, full day) for any/all personnel- Marketing Managers, Webmasters, Public Relations Managers, Web Authors, etc.
- Keyword Research: how to research and choose appropriate keyword targets
- SEO Design: Training on SEO best practices in technical design and development
- Page Optimization: How to write successful Title, Meta Tags, copywriting
- Webmaster Accounts: Overview of setting up and utilizing webmaster accounts
- Link Building: Review of link building channels and strategies
- Reporting: Review of reporting tools (free and paid) and how to use them not only to gauge success but to direct re-optimization efforts
Audits and Training Sessions can be customized to your needs. Contact us to discuss your SEO goals.
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