Traffic without direction is chaos. Driving traffic toward conversion and engagement means less chaos and more business.
Your site is generating a lot of traffic, that’s fantastic. But what happens when conversion rates are down? Can you tell what is popular and where the drop offs are? UpWord uses advanced metrics and analysis in order to track the true pulse of your site. We provide all the data in an organized fashion, but you could do that on your own. What we pride ourselves on is providing a thorough analysis of data accompanied by next step action items, so you are never left asking “well what does this mean, and what do I do?” With our Analytics service, your web site is never on auto pilot. We monitor, we analyze, and we adjust, so that you’re getting the best possible traffic and your ROI is maximized.
The UpWord Analytics service is the best way to gauge how people are interacting with your site and pinpoint precisely where a problem lives. We track optimization and usability and develop creative solutions so that the user experience is seamless, maximizing potential for conversion. UpWord’s goal is not only to help you get people to your site, but to keep them engaged and coming back, and analytics are at the heart of every strategy that we develop.There are two ways to get more business from your web site- increase your traffic, or convert traffic at a higher rate. Our Search programs coupled with an Analytics package achieve both.
- Google Analytics Implementation
- Creation of Analytics Profiles
- Goal Creation
- Historical Analysis
- Path Analysis
- Conversion Funnel Analysis
- Visitor Source Analysis
- Form Analysis
- Heatmap Reporting
- Strategic Testing Plans & Analysis
- A/B & Multivariate Testing
- Landing Page Optimization
We can help you get more out of your Analytics package, be it Omniture, Coremetrics, WebTrends, or Google Analytics.