Upword News

Looking forward to a great 2012!

 

UpWord to present at NNG Usability Week 2011 Dec. 5th Las Vegas http://bit.ly/tdepJl

 

July 2011: We are settled in to our new larger office space at 98 North Washington St. right between the original Pizzeria Regina in the North End and the Boston Garden, home of the Stanley Cup champion Bruins!

 
Analytics

Web & Search Analytics

So what happens once people reach your site from search engines? Don’t know? Our Web Analytics service digs deep into your site’s referral sources by engine, by keyword, by demographic, geo-location, bounce rate, conversion rates, and every other imaginable, yet meaningful, metric we can find. Based on the on-site behaviors we can then adjust your SEO and SEM programs to ensure you are getting the highest ROI possible.

If you need more than just Search Analytics we also provide total site traffic Analytics Audits and Optimization Testing. We’ve even used Analytics to help sales teams identify potential customers based off who visits their site and takes key actions that pre-qualify them as qualified prospects.

We can help you get more out of your Analytics package, be it Omniture, Coremetrics, WebTrends, or Google Analytics.