OUR STORY


Founded in 2001, UpWord is a Boston based boutique digital marketing agency specializing in Search Engine Optimization & Marketing, Social Media, Content Marketing, and Web Analytics.

During the original dot com era UpWord’s founders experienced first hand the excitement, potential, and unfortunately the failure of many digital marketing programs. Even in its infancy Search based marketing programs, although maybe not sexy at the time, were highly successful. So successful in fact that UpWord was born as a best of breed SEO agency. We have since expanded our services to include SEM, Content Marketing, Social Media Management, Analytics & CRO, and Digital Marketing Management Consulting. UpWord provides these ‘web presence’ solutions to clients small and large, domestically and internationally.

We pride ourselves on offering big agency talent with the passion and attention of a boutique specialized agency.

We love meeting people and talking shop, even if you aren’t a potential customer. Feel free to connect with us online or contact us directly.


“I love working with UpWord Search. Their proactive ideas have quickly built top rankings for both new and established FUJIFILM sites…” fuji-logo


Brian Silver | Managing Partner

As the Co-Founder and Managing Partner of UpWord Search Marketing, Brian has more than 10 years of hands-on experience managing Organic and Paid Search programs as well as social media and analytics projects.
Brian has developed and executed search engine marketing initiatives for international brands, Fortune 500 corporations, mid-level companies and startups.

Prior to starting UpWord Search Marketing, Brian was an account manager at an interactive media firm in Boston and corporate communications specialist at IBM.  Brian received a B.A. in Communications at Marist College.

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Robert Cavilla | Managing Partner

As a Managing Partner and Co-Founder of UpWord Search Marketing, Robert Cavilla is responsible for UpWord’s overall growth as a leading search engine optimization and marketing company. Primary responsibilities include product development, strategy & innovation, and managing key partner and client relationships.

Prior to co-founding UpWord, Robert was Business Development Research Manager at HookMedia an online advertising agency, and has previous experience in publishing and direct marketing as Director of Operations at Medical Publishing Associates. Robert received a B.A. in Environmental Studies from Connecticut College.

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Alex BourretAbout Us