About UsUpWord Search Marketing is a full-service Search Engine Marketing company, formed in 2001 and located in downtown Boston, specializing in Organic Search Engine Optimization (SEO) services and also providing Paid Search / Sponsored Listing Management (SEM) and Comparison Shopping Engine (CSE) Management. UpWord’s goal is to develop long-term “partnerships” with its clients and agency partners to ensure successful search programs. Dedicated to establishing the highest level of client service, we pride ourselves on our ability to communicate, understand and provide customized service to all our clients and partners. Professional Memberships and Inclusions  Management: UpWord was formed by two co-founders who continue to serve as its management team overseeing employees, business operations, and still gets their hands dirty working directly with clients to develop the highest level of professional Search Engine Optimization and Marketing strategies. Robert Cavilla: Robert Cavilla is a co-founder and Managing Partner at UpWord Search Marketing. In addition to developing and updating UpWord’s Search Engine Marketing products and services, Robert manages partnerships with ad agencies and web design firms and runs the overall business operations. Robert has extensive experience with market research, developing technologies, and development work in both traditional and online marketing settings. By understanding client’s comprehensive marketing needs Robert is able to develop strategic customized Search Engine Marketing programs for its clients. Robert’s prior experience includes publishing and direct marketing management as Director of Operations at Medical Publishing Associates, and online market research and sales as Business Development Research Manager at HookMedia. Robert received a B.A. in Environmental Science from Connecticut College. Brian Silver: Brian Silver is a co-founder and Director of Account Management at UpWord Search Engine Marketing. Brian’s experience covers many of the Interactive Marketing Channels, including; Online Media, Direct Email Marketing, Affiliate Marketing, and Search Engine Marketing. Through his experiences, Brian has had the opportunity to work with a variety of target audiences within a variety of industries. Some accounts which Brian has worked on include the following; The Jimmy Fund, Dana-Farber Cancer Institute, Genuity, PWC, Smarter Living, iVillage and Meineke. Having worked on the client side as well as agency side, Brian has a firm understanding of what is involved in making a client relationship positive, effective, successful and enjoyable. Brian’s previous experience includes Marketing Positions at IBM, and Account Management at HookMedia prior to co-founding UpWord Search Marketing. Brian received a B.A. in Communications from Marist College. |