
If you research “Search Optimization” or “Search Marketing” you’ll get a lot of different answers from a lot of different people. UpWord has been providing Search Marketing services since 2001 (back when there wasn’t any paid search except for GoTo- remember them? We do. And you thought Google invented market based CPC advertising). Not only have we seen it all, we’ve adapted to it all. Our Search Marketing services are always changing, yet they are always grounded in search ethics, and they are always focused on providing rational and effective services, not just the flavor of the month.